Peronne, Clontarf

Peronne is a four-level sanctuary anchored high above Middle Harbour, where architectural refinement and coastal living find perfect harmony. The story we uncovered moved beyond the building and into the life surrounding it.

We considered the people drawn to Peronne, ones making a considered change, wanting to step into a life shaped around a deeper connection to nature and place. The biophilic connection was at the heart of everything.

At Peronne, the boundary between indoors and out simply dissolves. Expansive terraces, cascading greenery, harbour light and open water become part of daily life, a seamless immersion into the landscape that allows life to move at whatever pace you choose.

Our campaign was built around that feeling. The connection to the landscape, the ease of the Northern Beaches, and a sense of place that will enrich your life long after you’ve settled in.

Every campaign starts with a story. Peronne’s was written in the landscape around it.